Communication de conférence

Business ethics online 2 : Examples of resource development in German, French, and Norwegian

in EBEN 28th Annual Conference, Istanbul, June 26-28, 2015

Brinkmann, Johannes ; Schlierer, Hans-Jörg (19..-....) ; Lindemann, Beate ; EBEN Annual Conference. Business Ethics, Peace and Environmental Issues. 28th, Istanbul, Turkey, June 26-28, 2015

Eben, European Business Ethics Network 2015 - 24 P.

The dramatic growth of online learning and of online tools for teaching comes with risks and opportunities, with an oversupply of contents, but also with easily accessible enrichment of learning and teaching. Our paper addresses such opportunities along with some risks, when it comes to learning and teaching business ethics. First, our paper presents how online pedagogy has developed from distant teaching tools, to e-learning, and eventually to blended learning on the learners’ terms. Second, a ... pilot project is described and discussed, with reference to online resources which are accessible via links, for free. In this section three approaches are presented: first Lidl and Ryanair as example cases, then a number of business ethical concepts and topics, and third industry and business professional ethics approaches, with a focus on financial industry ethics, marketer ethics and others. In a third section, based on the literature review and on the pilot material, a collaborative follow-up project is drafted, organized as an EBEN-SIG, i.e. a special interest group within the European Business Ethics Network. For this SIG an 11-point agenda is suggested. One of these points is elaborated further, as an open ending of the paper (and as a point of departure for a next one in line): about the opportunities and risks related to Business English and Business Ethics English.

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