Private labels and national brands : a comparison within brand extension | Grosso, Monica (19..-....)
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Communication de conférence

Private labels and national brands : a comparison within brand extension

in Research on National Brand & Private Label Marketing International Conference, Barcelona, Spain, June 24-26, 2015

Grosso, Monica (19..-....) ; Castaldo, Sandro ; Research on National Brand & Private Label Marketing International Conference. 2015 edition, Barcelona, June 24-26, 2015

University of Granada 2015


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