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Videography in Consumer Research : Visions for a Method on the Rise

in Finanza Marketing e Produzione, 27 (4)

ISSN : 1593-2230

de Valck, Kristine ; Rokka, Joonas ; Hietanen, Joel

Voir la revue «Finanza Marketing e Produzione»

Consumer researchers increasingly adopt the method of videography to study consumers and markets. In this paper we discuss how theory and practice in documentary film and visual ethnography may strengthen the use of this method. We test our insights on a videography about the paintball marketplace culture.


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