Low-cost strategy through product architecture : lessons from China | Wang, Hua (1971-....)
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Chapitre

Low-cost strategy through product architecture : lessons from China

in Crafting & Executing Strategy: Concepts and Readings, 18th ed.

Wang, Hua (1971-....) ; Kimble, Chris

Thompson, Arthur. Directeur de publication ; Strickland, Alonzo J.. Directeur de publication ; Gamble, John. Directeur de publication

McGraw Hill 2011


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