WEBIB | EM-LYON

Doing anthropology in consumer research

Sunderland, Patricia L. ; Denny, Rita M
Left Coast Press - 2007

Consuming race

Pitcher, Ben
Routledge - 2014

"This book explores how the ideas we have about race are produced and reproduced in everyday acts of consumption, and gives us a new way of thinking about the centrality of race to our lives. It argues that consumption is not a superficial leisure ac...

Pursuing customers : an ethnography of marketing activities

Prus, Robert C.
Sage Publications - 1989

Le marché des réputations : une sociologie du monde des Grands Crus de Bordeaux

Chauvin, Pierre-Marie
Féret - 2010

La quatrième de couverture indique : "Comprendre les vins de Bordeaux, leur marché, leur notoriété, les mécanismes qui animent la Place de Bordeaux, tel est le défi relevé par Pierre-Marie Chauvin. À partir d'une enquête approfondie mêlant entretiens...

Golden arches east : McDonald's in East Asia

Stanford university press - 1997

Ethnography for Marketers : A Guide to Consumer Immersion

Mariampolski, Hy
Sage Publications - 2006

Shoveling smoke : advertising and globalization in contemporary India

Mazzarella, William
Duke University Press - 2003

Locations : advertising and the new Swadeshi. Elaborations : the commodity image. Citizens have sex, consumers make love : KamaSutra I. The aesthetic politics of aspiration : KamaSutra II. Bombay global : mobility and locality I. Bombay local : mobi...

Swedish design : an ethnography

Murphy, Keith M.
Cornell University Press - 2015

"Swedish designers are noted for producing distinctive and elegant forms; their furniture and household goods have an especially loyal following around the world. Design in Sweden has more than just an aesthetic component, however. Since at least the...