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Article
Key account management in the business to business field : the key account's point of view
in Journal of Personal Selling and Sales Management, 17 (4)
ISSN : 0885-3134Voir la revue «Journal of Personal Selling and Sales Management»
Discusses the key account management in the business to business field. Reference to a research program set up at the `Institut de Recherche de l'entereprise;' Perceptions a key account may develop according to treatment from his supplier.
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