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Livre

Global strategic management

Peng, Mike W. (1968-....). Auteur

South-Western Cengage Learning 2014 - 1 vol. (xxx- 525 p.)

Part I: FOUNDATIONS OF GLOBAL STRATEGY. 1. Strategy around the globe. 2. Industry competition. 3. Resources and capabilities. 4. Institutions, cultures, and ethics. Part II: BUSINESS-LEVEL STRATEGIES. 5. Foreign market entries. 6. The Entrepreneurial firm. 7. Strategic alliances and networks. 8. Global competitive dynamics. Part III: CORPORATE-LEVEL STRATEGIES. 9. Diversification and acquisitions. 10. Multinational strategies, structures and learning. 11. Corporate governance. 12. Corporate ... social responsibility. Integrative cases. Lire la suite