Customer sense : how the 5 senses influence buying behavior / Aradhna Krishna - Bibliothèque emlyon business school

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Customer sense : how the 5 senses influence buying behavior

Krishna, Aradhna. Auteur

Palgrave Macmillan - 2013 - Ref. 40022094293 - 1 vol. (185p.)

Thésaurus

MARKETING SENSORIEL COMPORTEMENT DU CONSOMMATEUR MARKETING EXPERIENTIEL

Sujets

Marketing -- Psychological aspects Consumer behavior Senses and sensation Marketing comportemental Comportement du consommateur