Principles of advertising & IMC / Tom Duncan - Bibliothèque emlyon business school

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Livre

Principles of advertising & IMC

Duncan, Tom (1940-....). Auteur

McGraw-Hill/Irwin - 2005 - 1 vol. (XXVII- 774 p.)

Thésaurus

GESTION DU MARKETING PUBLICITE COMMUNICATION MARQUE PLAN MEDIA MARKETING INTERNATIONAL MANUEL

Sujets

Marques de commerce Commercialisation des produits Communication en marketing Publicité Ventes -- Promotion Brand name products -- Marketing -- Management Advertising -- Case studies Sales promotion -- Case studies Communication in marketing -- Case studies