Marketing strategies : new approaches, new techniques / edited by Malcolm McDonald - Bibliothèque emlyon business school

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Livre

Marketing strategies : new approaches, new techniques

MacDonald, Malcolm (1948-2014). Auteur

Pergamon - 1995 - xiv, 278 p.

Thésaurus

MARKETING STRATEGIQUE THEORIE DU MARKETING RECHERCHE GESTION DE LA QUALITE MARCHE MARKETING DIRECT MARKETING DES SERVICES

Sujets

Recherche Marketing