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How do creative genres emerge? : The case of the Australian wine industry
in Journal of Business Research, 69 (7)
Voir la revue «Journal of Business Research»
Autres numéros de la revue «Journal of Business Research»
The present paper examines how a new, creative genre emerges out of a commodity-based industry. Building on the genre-emergence literature, the paper analyzes the Australian wine industry since the 1950s. Based on content analysis of a wide variety of sources, the study identifies four mechanisms that account for creative-genre emergence: shifting and layering of metrics, analogies with established creative industries and practices, resonance with society-level logics, and personification. The
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results contribute to the genre-emergence and creative-industries literatures.
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