Afficher la couverture 'Cases in consumer behavior / Roger D. Blackwell, James F. Engel [and] David T. Kollat | Blackwell, Roger D.. Auteur' en grand format
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Cases in consumer behavior

Blackwell, Roger D.. Auteur ; Engel, James F. (1934-....). Auteur ; Kollat, David T.. Auteur

Holt, Rinehart and Winston - 1969 - 1 vol. (XIII-431 p.)

"[A casebook designed] to supplement Consumer behavior by Engel, Kollat, and Blackwell" (foreword)