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Business research : a practical guide for undergraduate & postgraduate students
Palgrave Macmillan - 2009 - 1 vol. (xv-358 p.)
A pour autre édition sur un support différent : Business research
Understanding research. Making academic decisions. Dealing with practical issues. Identifying your research paradigm. Choosing a methodology. Searching and reviewing your literature. Writing your research proposal. Collecting qualitative data. Analysing qualitative data. Collecting data for statistical analysis. Analysing data using descriptive statistics. Analysing data using inferential statistics. Writing up the research. Troubleshooting.