The management of strategy : concepts and cases / R. Duane Ireland, Robert E. Hoskisson, Michael A. Hitt | Ireland, R. Duane (1947-....). Auteur
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The management of strategy : concepts and cases

Ireland, R. Duane (1947-....). Auteur

Hoskisson, Robert E.. Auteur ; Hitt, Michael A. (1946-....). Auteur

South-Western Cengage Learning 2011 - 1 vol. (xxvii, 443 p., I23)

Previous edition: 2009

This text explains how firms achieve strategic competitiveness, emphasising integration of resources and capabilities to obtain a sustained competitive advantage. The text integrates the resource-based view of the firm with the more traditional model


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