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Luxury strategy in action
Palgrave Macmillan 2012 - 1 vol.(XIV-205 p)
Luxury Strategy in Action presents the view of an international panel of luxury experts on what is luxury management nowadays, how it is evolving, and which fundamentals are necessary to manage in this time of change. This book provides an insight into luxury management through a strategic approach, analyzing the latest trends in the industry, like the impact of online social networks and the role of emerging markets
The Evolution of the Luxury Market: Stairway to Heaven? - Luxury
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Business: Multinational Organizations and Global Specializations - Finance Survival Guide: Value Creation and Piña Coladas - The PIER Framework of Luxury Innovation - Retailing in the Luxury Industry - Internet, Social Media and Luxury Strategy - Branding Principles in the Luxury Industry - Brand Extensions in the Luxury Industry - Sustainable Development in the Luxury Industry: Beyond the Apparent Oxymoron.
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