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Livre

Innovation management : strategy and implementation using the pentathlon framework

Goffin, Keith. Auteur

Mitchell, Rick. Auteur

Palgrave Macmillan 2010 - 1 vol. (XXIII-395 p.)

"Includes 77 innovation case studies - from the service and manufacturing sectors and from around the globe."

1. Key Aspects of Innovation Management. 2. Innovation and Economics. 3. Contrasting Services with Manufacturing. 4. Developing an Innovation Strategy. 5. Generating Creative Customer-Focused Ideas. 6. Selecting and Managing an Innovation Portfolio-- 7. Implementing Innovations. 8. Creating an Innovative Culture. 9. Boosting Innovation Performance. 10. The Future of Innovation Management. App. Innovation Auditing. References and Notes. Index.