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Market Studies : Mapping, Theorizing and Impacting Market Action

Geiger, Susi. Directeur de publication ; Pollock, Neil. Directeur de publication ; Mason, Katy. Directeur de publication ; Roscoe, Philip. Directeur de publication ; Ryan, Annmarie. Directeur de publication ; Trompette, Pascale (1966-....). Directeur de publication ; Schwarzkopf, Stefan (1976-....). Directeur de publication

Cambridge University Press 2025 - 1 vol. (XIV-520 p.)

Market studies is emerging as a coherent and important new field dedicated to understanding the origins, core concepts, theories, and methods of examining markets in the making. Featuring a contemporary and practical approach centralised around market practices, this book provides invaluable insight into the impact and future of the field