0 avis
The secret strategies of marketing : how brands use to cognitive biases to win your wallet
[éditeur inconnu - 2023 - 1 vol. (V-491 p.)
Why This Book Matters: In a world bombarded by marketing messages, understanding the psychology that underpins consumer behaviour is the ultimate game-changer. Whether you’re a marketer, entrepreneur, business owner, or an inquisitive consumer, this book unravels the mysteries behind why certain brands resonate deeply while others remain forgettable. Your Guide to Cognitive Biases: This comprehensive guide explores a treasure trove of cognitive biases, from the well-known to the
...
lesser-explored, offering profound insights into their applications and impact. From the allure of familiarity to the power of scarcity, you’ll journey through a spectrum of biases that influence every purchase decision. What’s in Store: Get ready to dive into the fascinating world of cognitive biases and marketing. Explore a rich array of biases, including but not limited to: -The Zeigarnik Effect: How unfinished experiences captivate attention. -The Decoy Effect: How an irrelevant option can shape choices. -Confirmation Bias: Why consumers seek information that confirms their beliefs. -Reciprocity Bias: How giving creates lasting brand loyalty. -And many more that shape consumer perceptions, choices, and loyalties. -Empower Your Marketing Strategy: Armed with these insights, you’ll wield the power to:Craft campaigns that resonate on a deeper emotional level. -Build brand loyalty that stands the test of time. -Develop messaging that captivates and converts. -Navigate the fine line between persuasion and manipulation. -Innovate marketing strategies that speak to the heart of consumer desires. -Unlock Brand Success: It’s time to unlock the hidden doors to brand success. With “The Secret Strategies of Marketing,” you’ll emerge equipped with the knowledge and techniques to revolutionize your marketing approach, resonate deeply with your audience, and forge lasting connections that transcend traditional campaigns. -Empower Yourself Against Manipulation: But it's not just about the brands -this book empowers you. Whether you're a business owner, marketer, or discerning consumer, understanding cognitive biases is your armour against manipulation. Develop a sharper eye to discern effective marketing from mere manipulation.
Lire la suite