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Artificial Intelligence in Sales : AI Solutions for Every Stage of the Sales Cycle: Use Cases, Tools, and Implementation
Springer Fachmedien Wiesbaden - 2025 - 163 pages
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This book provides a practical introduction to the application and implementation of Artificial Intelligence (AI) in sales organizations. The author demonstrates how companies can gain a competitive advantage through targeted AI use in sales. He explains the innovative possibilities of various AI types and methods throughout the sales cycle and their application at key customer touchpoints—from lead generation and qualification to outreach, conversation support, presentation, proposal creation,
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negotiation, customer care, and onboarding. Both classical and generative AI tools are examined, along with numerous use cases and prompting suggestions for AI-supported work with ChatGPT and other generative language models. A selection of real providers of AI solutions for each sales cycle phase offers practical implementation points for your company. A concise guide for modern, forward-looking sales. From the Content Status quo of Artificial Intelligence and its relevance for sales Analysis of AI in the sales cycle phases AI in lead generation and qualification AI in outreach, supporting customer conversations and generating customer value AI in solution presentations, proposal creation and negotiation AI in onboarding, customer care and management Planning and implementation of AI projects.
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