0 avis
Strategic branding in tourism : build and elevate your travel brand identity
KoganPage - 2026 - 1 volume (viii-288 pages)
Includes index
Strategic Branding in Tourism is an essential guide for industry professionals who want to build distinctive brands and capture a greater share of the rapidly evolving global travel market. The book offers a unique behind-the-scenes look at successful brand transformations. Discover actionable insights on developing impactful brand positioning, crafting authentic storytelling and leveraging strategic partnerships to enhance brand value. With tourism poised for substantial growth in the coming
...
decade, now is the time to arm yourself with the frameworks and tools needed to build standout brands that captivate global consumers. Adapting to the diverse needs and backgrounds of today’s travellers is critical for success. Packed with real-world examples and expert insights from brands such as Airbnb, Expedia and Intrepid Travel, Strategic Branding in Tourism will help you communicate your unique value proposition in the travel industry.
01 Branding in the travel and hospitality revolution. 02 Crafting memorable identity for tourism brands. 03 Understanding the travel audience. 04 Communicating with travellers effectively. 05 Digital-first branding in travel. 06 Building partnerships that elevate travel brands. 07 Leveraging influencers in tourism. 08 Data-driven branding in tourism success. 09 All in travel branding: human creativity in a machine-led world. 10 Future-proofing travel brands. 11 Conclusion.
Lire la suite