Modifying the power balance in a high stakes industrial relationship | Crespin-Mazet, Florence
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Chapitre

Modifying the power balance in a high stakes industrial relationship

in Perspectives on Marketing Management

Crespin-Mazet, Florence ; Pardo, Catherine (19..-....)

Baker, Michael J.. Directeur de publication

John Wiley & Sons 1994 - 251-274 P.


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