A Comparison of Brand Extensions for Private Labels and National Brands | Grosso, Monica (19..-....)
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A Comparison of Brand Extensions for Private Labels and National Brands

Grosso, Monica (19..-....) ; Castaldo, Sandro ; AMA, American Marketing Association Summer Marketing Educators Conference ("Marketing in the Socially-Networked World: Challenges of Emerging, Stagnant & Resurgent Markets"). Chicago, August 17-19, 2012

AMA, American Marketing Association 2012


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