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Customer portfolio analysis as an opportunity to improve marketing strategy : a case study

in Conference «Successful industrial product marketing : designing and implementing high quality business marketing strategies», Budapest, Hungary, December 13-16, 1989

Rost, C. ; Salle, Robert (19..-....) ; Conference "Successful industrial product marketing : designing and implementing high quality business marketing strategies". Budapest, Hungary, December 13-16, 1989

1989 - 24 P.


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