Key account management in business markets : an empirical test of common assumptions | Ivens, Björn Sven
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Chapitre

Key account management in business markets : an empirical test of common assumptions

in Handbook of Strategic Account Management: A Comprehensive Resource

Ivens, Björn Sven ; Pardo, Catherine (19..-....)

Woodburn, Diana. Directeur de publication ; Wilson, Kevin. Directeur de publication

Wiley 2014 - 191-204 P.


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