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Communication de conférence

From dyad to triad : Managing differentiated Vs undifferentiated relationships

Portier, Philippe ; Pardo, Catherine (19..-....) ; Salle, Robert (19..-....) ; Annual Conference of Industrial Marketing and Purchasing (IMP) Group (Coping with recurring issues in BtoB research: the Sisyphus effect? or a Rolling stone syndrome ?). 30th, Bordeaux, France, September 1-6, 2014

IMP Group, Industrial Marketing and Purchasing Group - 2014